YVONNE - DUBAI HILLS

Yvonne, a French patisserie in Dubai Hills, was transformed by TwentyOne06 into a bold, maximalist space that breaks away from traditional patisserie aesthetics. Through deep research and design foresight, the team created an immersive, nostalgia-driven environment that stands out in Dubai’s competitive F&B scene.

Client: Emaar
Location: Dubai Hills Business Park
Date: 2023
Venue: Restaurants

Concept

The DesignConcept

Inspired by maximalism, daring nostalgia, and the emotional power of color, Yvonne Dubai Hills is a vibrant reinterpretation of classic French patisseries.

The space merges bold colors, eclectic patterns, and whimsical design elements to create a sensory-rich environment that feels both playful and luxurious.

Direction

The DesignDirection

TwentyOne06 embraced a data-driven approach to ensure Yvonne resonated with its audience. By fusing past and present aesthetics, the design blends vintage charm with contemporary boldness, resulting in an atmosphere that is both immersive and engaging.

Layers of texture, color, and artwork create a visually stimulating yet cohesive space.

Chapter

Maximalist Color &Pattern Application

Maximalist color and pattern application define the space, with vibrant floral patterns, rich pinks, and deep oranges enveloping guests in a sensory experience that challenges traditional patisserie design. The bold hues not only serve as an eye-catching element but also shape the emotional atmosphere of the space.

Chapter

A Playful PrivateDining Area

The nostalgia-infused decor, featuring playful, illustrated mascots and retro design elements, adds character and depth, making the space feel like a journey through different eras of design history. This approach creates a memorable, emotional connection with guests at Yvonne Dubai Hills.

Layered textures and textiles, adding depth and tactile interest.

Custom illustrations enhance the venue’s unique identity.

Luxurious seating with plush fabrics, offering comfort and elegance.

Intricate pattern designs, balancing drama and warmth.

Brand

From Paris to Dubai- Brand Positioning

The transformation positioned Yvonne as a standout destination in Dubai’s F&B market, differentiating it from conventional patisseries. By leveraging research-driven design and bold aesthetics, TwentyOne06 ensured the space attracts and retains a loyal customer base while delivering an experience that extends beyond just dining.