Question 1

What is TwentyOne06 and where are we based?

Accepted Answer

TwentyOne06 is a Dubai-based, multi-award-winning interior design and branding studio founded in 2018 by Govind Shepley, Founder and Creative Director.

Named after the apartment where the business began, TwentyOne06 has grown from a one-person design practice into a full-service studio specialising in hospitality, F&B, hotels, retail, and commercial environments across the UAE and GCC.

Today, we bring together Interior Design, Branding, Design Project Management, and Design Strategy & Operations to create spaces, brands, and experiences built around people and designed to perform.

Question 2

Does TwentyOne06 only do interior design or do we offer other services?

Accepted Answer

We offer four integrated service lines that work together to deliver a seamless project experience:
• Interior Design
• Branding
• Design Project Management
• Design Strategy & Operations

Our services cover every stage of a project, from concept development and brand positioning to design execution, construction coordination, and post-design support.

Question 3

What makes TwentyOne06 different?

Accepted Answer

What sets TwentyOne06 apart is our ability to bridge design, branding, and project delivery under one roof. Rather than handing over drawings and stepping away, we remain involved throughout the journey, helping clients navigate complex projects with greater clarity, consistency, and confidence. Our approach is built around long-term relationships, operational thinking, and creating spaces that work as well as they look across Dubai, the UAE, and the GCC.

Question 4

What industries does TwentyOne06 work with?

Accepted Answer

We primarily work across hospitality, F&B, hotels, retail, and commercial sectors throughout Dubai, the UAE, and the wider GCC region. Our experience ranges from restaurants and cafés to luxury hotels, retail destinations, workplaces, and customer-focused environments where design plays a critical role in business success.

Question 5

What recognition has TwentyOne06 received for its work?

Accepted Answer

We managed to complete 40+ completed projects across Dubai and the UAE. 60+ clients served. 38+ award nominations and 6 confirmed wins across CID MENA, CID Hospitality, Design Middle East, and Luxuri Magazine. Govind Shepley named among the 50 Masters of Design 2026. Clients include Marriott, Jumeirah, Voco Monaco, Double Tree by Hilton and Michelin-starred chef Reif Othman.

Question 6

What is included in an interior design project with TwentyOne06?

Accepted Answer

Our interior design service covers the full arc of a project — from concept development, space planning, and material selection through to technical drawings, visualisations, construction documentation, and on-site supervision. Every scope is tailored to the project, but our commitment is consistent: what was designed is what gets built.

Question 7

How long does an interior design project take?

Accepted Answer

Timelines vary depending on scale and complexity. A restaurant or F&B interior design project typically runs from 3 to 6 months from brief to handover. A hotel renovation or larger commercial project may run from 6 to 18 months. TwentyOne06 is transparent about timelines from the first conversation — and our Design Project Management service ensures those timelines are protected throughout the build.

Question 8

Can TwentyOne06 manage contractors and consultants during construction?

Accepted Answer

Yes. Through our Design Project Management service, we work directly with contractors, consultants, and suppliers throughout the build — protecting design intent, managing communication, and ensuring the approved design is executed correctly. We do not hand over drawings and disappear.

Question 9

Can TwentyOne06 remain involved after the design phase is complete?

Accepted Answer

Absolutely. Many clients engage TwentyOne06 through construction and fit-out to oversee implementation, coordinate stakeholders, review site progress, and ensure the final result reflects the approved design. Long-term client relationships are a core part of how we work — many of our clients return project after project and refer us to others.

Question 10

What is included in a branding project with TwentyOne06?

Accepted Answer

Depending on the scope, branding projects include brand strategy and positioning, naming, visual identity design, signage, environmental graphics, brand guidelines, and wayfinding systems. We work across hospitality, F&B, retail, and commercial sectors in Dubai and the UAE — creating brand identities that work inside the space and beyond it.

Question 11

What is the difference between brand strategy and visual identity?

Accepted Answer

Brand strategy defines how your business is positioned, who it serves, and what makes it different. Visual identity brings that strategy to life — through logos, colour systems, typography, and design frameworks. At TwentyOne06, one always informs the other. We do not design logos without understanding the brand behind them.

Question 12

How does TwentyOne06 approach branding for hospitality and F&B businesses?

Accepted Answer

Your space tells a story before anyone reads a word. TwentyOne06's branding practice makes sure that story is the right one — developing visual identities, naming systems, and environmental graphics that give hospitality and F&B businesses across the UAE and GCC a consistent, distinctive voice across every touchpoint, from the logo on the door to the signage on the wall.

Question 13

What is TwentyOne06's Design Management service?

Accepted Answer

TwentyOne06 Design Management service provides expert design oversight, local market knowledge, and on-the-ground accountability for hospitality, F&B, hotel, retail, and commercial projects across Dubai, the UAE, and the GCC. From material specification and design coordination to on-site quality review and final sign-off, we connect client, designer, and contractor under one clear direction. Every decision stays true to the design intent and the standards of the market it is being delivered in.

Question 14

Who is TwentyOne06's Design Management service for?

Accepted Answer

TwentyOne06's Design Management service is for developers, hotel groups, F&B operators, and international brands who need expert design leadership on their project in Dubai, the UAE, or the wider GCC. Whether you are commissioning a full interior design brief with us or bringing an existing design into the region, our team provides the local market expertise, material knowledge, and design accountability your project needs, delivered without compromise.

Question 15

What makes TwentyOne06's Design Management service different?

Accepted Answer

Unlike generalist project management, TwentyOne06's Design Management service is led by design professionals with deep knowledge of UAE and GCC suppliers, materials, and construction standards. Every design decision is informed by both creative expertise and practical local market knowledge, ensuring hospitality, F&B, retail and commercial projects across Dubai, the UAE and wider GCC are delivered on design, on budget, and on brief.

Question 16

What is Design Strategy and Operations?

Accepted Answer

Design Strategy and Operations is for clients who need to define what their space needs to achieve before the design process begins. TwentyOne06 works with hospitality and F&B operators across Dubai and the UAE, Saudi Arabia, and Kuwait, to map the guest experience, assess commercial viability, and establish a clear strategic framework, so the design that follows has a purpose and a measurable outcome.

Question 17

Can TwentyOne06 help develop a restaurant or hospitality concept from scratch?

Accepted Answer

Yes. TwentyOne06 supports hospitality and F&B concepts from the earliest stages, helping define the customer experience, operational flow, brand positioning, and interior design direction before a brief is written. This service is particularly valuable for developers, hotel groups, and F&B operators who are launching a new concept and want to get the fundamentals right before committing to design.

Question 18

How much does an interior design project cost?

Accepted Answer

Every project is different. Costs depend on scope, scale, complexity, location, and the combination of services required. Following an initial conversation, TwentyOne06 provides a tailored proposal aligned with your project's objectives and budget. We are transparent about fees from the first discussion. No vague estimates, no surprises.

Question 19

How do you design spaces that improve customer experience and commercial performance?

Accepted Answer

We combine design strategy, operational thinking, and a deep understanding of how guests interact with spaces. Every design decision from circulation and spatial flow to material selection and lighting, is considered in terms of how it shapes the guest experience and supports the commercial objectives of the space. This is what we mean when we say we design spaces that perform.

Question 20

How do I start a project with TwentyOne06?

Accepted Answer

The best first step is a conversation. Share a brief outline of your project — the space, the sector, what you are trying to achieve, and any timeline — and we will come back to you. You can reach us through the Let's Talk form on our website, by emailing info@twentyone06.com, or by calling us directly. We work with clients across Dubai, the UAE, Saudi Arabia, Kuwait, and the wider GCC.

Answers CraftedWith Clarity