NAMA YOSO

The core of Nama Yoso embodies the concept of “Raw Materials,” which significantly shaped its interior and branddesign direction. This project was designed and completed for the award-winning celebrity chef, Reif Othman.

Client: NAMA YOSO
Location: Mirdif Avenue Mall, Dubai
Date: September, 2023
Venue: Restaurants

Concept

The Designconcept

Drawing inspiration from the sea and water, the restaurant's distinctive blue color, reminiscent of the ocean, symbolizes tranquility. The orange hue roots in raw salmon, while beige tones pay homage nontraditional Japanese canvases and wall partitions. The brand pattern, resembling Damascus steel, epitomizes a nontraditional Japanese forging technique, creating a cohesive and meaningful narrative for Nama Yoso.

Direction

The Designdirection

2023 A robust branding and storytelling concept master fully guided the interior design of Nama Yoso. Inspired by TwentyOne06's comprehensive “Nature Provides” research report, the restaurant's color palette and brand pattern were curated around the essence of raw ingredients. The material selection, marked by natural wood, natural stone boulders, and brass accents, seamlessly complements the restaurant's brand direction, creating cohesive and immersive ambiance.

Design

CEILING ANDLIGHTING DESIGN

The Entrance Design Drawing inspiration from the sea and water, the restaurant's distinctive blue color, reminiscent of the ocean, symbolizes tranquility. The orange hue roots in raw salmon, while beige tones pay homage to traditional Japanese canvases and wall partitions. The brand pattern, resembling Damascus steel, epitomizes a traditional Japanese forging technique, creating a cohesive and meaningful narrative for Nama Yoso

Arrival

The EntranceDesign

Using a blend of sand and stone, the design’s artistic stone feature showcases the restaurant's logo on hand-picked boulders in raked sand. The arrangement aligns with the brand's pattern, creating a cohesive link to the restaurant's natural theme.

Zen Garden feature - Artistic stone and sand artwork

The Mountain Wall - Bespoke concrete texture finish Adorned

Custom furniture - Natural wood with leather upholstery

Design

THE DESIGNDETAILS

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Client Review

The process of collaborating with TwentyOne06 began with them getting to know me personally and understanding where I'm coming from. They adapted to my expectations while adding their own unique design input. It was a challenge for TwentyOne06 because many restaurant designers tend to replicate designs, but they didn’t. Instead, they transformed the design into what it is today, which is commendable.

Reif Othman

Owner And Cheif Hotaru Holdings