FLOW CAFE

Flow Café, a dining concept by His Highness Sheikh Mohammed bin Rashid Al Maktoum, is located in Emirates Towers and expanding to Dubai Internet City. Its core values of craft, energy, and sustainability influence a vibrant, adaptable design. Boutique agency TwentyOne06 revitalized the brand's DNA, ensuring suitability for multiple locations while preserving character and integrity.

Client: Sarood Hospitality
Location: Dubai Internet City
Date: 2020
Venue: Restaurants

Concept

The DesignConcept

The design DNA is built around three core elements: 1. Energy - A bright and inviting ambiance shaped by pastel tones, natural wood textures, and abundant greenery, fostering motivation and productivity. 2. Craft - Every detail is designed to stimulate creativity and meaningful conversations, from the unique seating arrangements to the tactile materials. 3. Sustainability - The integration of ecoconscious materials, microgreen farming, and waste-reducing features aligns with Flow Café’s commitment to the future of food and environmental responsibility.

Direction

The DesignDirection

This design direction ensures that Flow Café remains an inspiring, adaptable, and franchise-ready brand while reinforcing its core values.

By merging craftsmanship, energy, and sustainability, the space is both functional and aesthetically engaging, designed to elevate the customer experience while staying true to Flow Café’s vision of a future-conscious dining space.

Chapter

Milk &Honey Stand

A signature self-service station featuring milk taps dispensing soy, coconut, and oat milk. Additionally, a fresh honey drip display from an open honeycomb reinforces Flow Café’s focus on natural, unprocessed ingredients.

Chapter

Tiered PlatformSeating

A multi-functional hero piece that serves as seating for casual dining and co-working during the day. At night, it transforms into an auditorium for talks and community events. The design features carved wood detailing and integrated greenery, making it a visually striking focal point.

Natufia Unit A low-maintenance microgreen growth unit that supplies fresh, nutrient-rich herbs and produce. This feature reduces the café’s purchasing needs by 20%, cutting reliance on packaged ingredients and aligning with Flow Café’s commitment to future food sustainability.

Chapter

Scalable forfranchising

The redesign strengthens Flow Café’s adaptability and market positioning, making it scalable for franchising without compromising design integrity. By incorporating dynamic seating solutions, self-service food stations, and sustainability-focused innovations, the space enhances customer experience, drives footfall, and reinforces Flow’s reputation as a forward-thinking café