FLAKY PASTRY - THE GALLERIA

TwentyOne06 has brought a distinctly narrative-driven approach to the third branch of Flaky Pastry Croissant Company, located in The Galleria Al Maryah Island in Abu Dhabi. This 159 sqm croissanterie is the brand’s first venture outside Dubai and serves as a showcase of how food, form, and space can intersect to create a cohesive, multisensory experience. Known for its design-led hospitality work, TwentyOne06 has taken Flaky Pastry’s artisanal ethos and translated it into spatial gestures that reflect the very process of croissant-making.

Client: Renaco Food Groups
Location: The Galleria, Abu Dhabi
Date: 2025
Venue: Cafe

Concept

The DesignConcept

The concept focuses on the anatomy and process of croissant-making, highlighted by five key design moments. The stone-effect counter fascia mimics pastry flour, symbolizing the raw starting point. Textured linear walls and fluted finishes reflect the triangular cuts of rolled dough. Curved wooden benches and wall textures mirror the crescent shapes of baked croissants. A fabric ceiling installation with gradient materials represents the airy, layered interior of a croissant.

Direction

The DesignDirection

For the third location of Flaky Pastry Croissant Company , and its first outside of Dubai, UAE-based design studio TwentyOne06 has crafted more than just an interior, it is a sensorial narrative built around the artisanal journey of croissants. Located at The Galleria Al Maryah Island, this 159 sqm space offers a refined, spatial expression of Flaky Pastry’s brand DNA: gourmet laminated doughs, bold visuals, and a passion for craft.

Best known for their narrative-first hospitality design, TwentyOne06 approached this project with a simple premise: the croissant becomes the architecture.

Design

Award-Winning Design:Flaky Pastry

Flaky Pastry was recognised at the Commercial Interior Design Awards 2025 - Hospitality with a double honour - winning Best Use of Materials and receiving a Highly Commended for Best Casual Restaurant Design .

This project celebrates our obsessive attention to detail, where materiality, mood, and narrative come together to create an experience that feels both elevated and effortless. A true showcase of our storytelling-led design approach.

Chapter

A Stage for theCraft of Pastry

Flaky Pastry’s ethos centers around celebrating artisanal pastry-making, and the layout reinforces this focus. From outside the store, customers are drawn in through a clear view of the pastry counter and the chef at work, framed by a curved glazed façade with frosted gradient glass that mimics the warming tones of a croissant in the oven.

Experience

Zoned for Experience,Not Just Seating

The seating strategy avoids cramming for capacity . Instead, zones were placed with deliberate variation, giving each guest a unique vantage point into the world of pastry-making:

The signature Flaky Orange 3D signage above the counter glows against a neutral backdrop, visually anchoring the brand.

Layered textures and textiles, adding depth and tactile interest.

Fluted table legs and benches

Soft-toned finishes in Flaky Cream

Front-row seat to the brand’s culinary theatre

Brand

A RegionallyGrounded Brand

As the first dedicated croissanterie in Dubai, Flaky Pastry is carving a niche in the UAE’s increasingly sophisticated F&B landscape. With a bold visual identity and a product rooted in traditional technique, it straddles both innovation and familiarity. For TwentyOne06, this project exemplifies their commitment to designing for the region’s next generation of culinary entrepreneurs, those who understand the value of space as a storytelling tool. By leveraging research-driven design and bold aesthetics, TwentyOne06 ensured the space attracts and retains a loyal customer base while delivering an experience that extends beyond just dining.