Project Details
REIF JAPANESE KUSHIYAKI
Reif Kushiyaki is a restaurant we designed for Michelin-awarded Chef Reif Othman, bringing his unconventional take on Far-Eastern cuisine to life
through immersive interiors. As the first licensed, full-service location in the UAE, the space blends elevated design with playful storytelling, offering
an intimate and dynamic dining experience where guests are fully immersed in the energy of the open kitchen and bar.
Client
Hotaru Holdings
Location
Dubai Hills Park
Date
2023
Venue
Restaurants
The Design Concept
The design is rooted in the idea of refined rebellion breaking traditional norms while preserving the authenticity of Japanese
craftsmanship.
Inspired by Chef Reif’s bold approach to flavor and his passion for Astroboy, the
interiors balance raw textures with contemporary elements, creating an ambiance that feels both elevated and
approachable.
The Design Direction
To reflect the chef’s avant-garde style, the space integrates unexpected design details – from Astro Boy inspired murals to matcha whisk pendant lights. The L shaped layout ensures a natural flow, allowing guests to engage with the culinary theatrics unfolding in the open
kitchen.
Every design element, from seating to lighting, is curated
to enhance the dining journey.
The Bar as the Focal Point
The Open Kitchen Experience
A defining feature of Reif Kushiyaki is the open-plan kitchen, framed by large windows that invite diners to witness the precision and artistry behind each dish. This transparency enhances the storytelling aspect of the restaurant, ensuring that food isn’t just served, it’s performed.
Matcha Whisk Pendant Lights – A playful nod to Japanese tea culture, adding warmth and character.
Astro Boy Mural – A pop of nostalgia that reflects Chef Reif’s playful personality.
Custom wooden dining seating
Embodying the Chef’s Brand
At its core, Reif Kushiyaki is an extension of Chef Reif himself. The design mirrors his boundary-pushing cuisine, unexpected, engaging, and full of character.
By deeply understanding his vision, TwentyOne06 crafted a
space that doesn’t just serve food; it tells a story,
reinforcing the chef’s brand while delivering an
unforgettable guest experience.
Client Review
The process of collaborating with TwentyOne06 began with them getting to know me personally and understanding where I’m coming from. They adapted to my expectations while adding their own unique design input. It was a challenge for TwentyOne06 because many restaurant designers tend to replicate designs, but they didn’t. Instead, they transformed the design into what it is today, which is commendable.
Owner And Cheif Hotaru Holdings
