Project Details
FLAKY PASTRY - THE GALLERIA
Yvonne, a French patisserie in Dubai Hills, was transformed by TwentyOne06 into a bold, maximalist space that breaks away from traditional patisserie aesthetics. Through deep research and design foresight, the team created an immersive, nostalgia-driven environment that stands out in Dubai’s competitive F&B scene.
Client
Renaco Food Groups
Location
The Galleria, Abu Dhabi
Date
2025
Venue
Cafe
The Design Concept
The concept focuses on the anatomy and process of croissant-making, highlighted by five key design moments. The stone-effect counter fascia mimics pastry flour, symbolizing the raw starting point. Textured linear walls and fluted finishes reflect the triangular cuts of rolled dough. Curved wooden benches and wall textures mirror the crescent shapes of baked croissants. A fabric ceiling installation with gradient materials represents the airy, layered interior of a croissant.
The Design Direction
For the third location of Flaky Pastry Croissant Company, and its first outside of Dubai, UAE-based design studio TwentyOne06 has crafted more than just an interior, it is a sensorial narrative built around the artisanal journey of croissants. Located at The Galleria Al Maryah Island, this 159 sqm space offers a refined, spatial expression of Flaky Pastry’s brand DNA: gourmet laminated doughs, bold visuals, and a passion for craft.
Best known for their narrative-first hospitality design, TwentyOne06 approached this project with a simple premise: the croissant becomes the architecture.
A Stage for the Craft of Pastry
Flaky Pastry’s ethos centers around celebrating artisanal pastry-making, and the layout reinforces this focus. From outside the store, customers are drawn in through a clear view of the pastry counter and the chef at work, framed by a curved glazed façade with frosted gradient glass that mimics the warming tones of a croissant in the oven.
Zoned for Experience, Not Just Seating
The seating strategy avoids cramming for capacity. Instead, zones were placed with deliberate variation, giving each guest a unique vantage point into the world of pastry-making:
- – Curved leather booths with upholstered backrests provide intimacy without isolation.
- – Fluted table legs and benches echo the layered lines of laminated dough.
- – Soft-toned finishes in Flaky Cream and Flaky Blue balance the vibrancy of the orange, providing a warm, cohesive visual palette.
The signature Flaky Orange 3D signage above the counter glows against a neutral backdrop, visually anchoring the brand.
Layered textures and textiles, adding depth and tactile interest.
Fluted table legs and benches
Soft-toned finishes in Flaky Cream
Front-row seat to the brand’s culinary theatre
