Project Details
PITFIRE PIZZA BAKERS TwentyOne06
Client
Pitfire Pizza international
Location
Dubai Hills Business Park
Date
March 2024
Venue
Restaurants
The Design
concept
The Design direction
At the heart of Pitfire’s brand essence lie four primary categories an architecture, counterculture, knowledge, and quality. These pillars encapsulate the brand’s ethos of raw rebellion, celebrating the religion of baking and respecting the craft of dough-making
Design Details - The Bar
Design Details - Booth Seating
Slim and minimalistic furniture, adorned in brand colors, complements the space. Low freestanding walls and waiting bench seating, crafted with rustic wood framing and black leather upholstery, add to the ambiance.
Original Pitfire signage art adds a nostalgic touch, further enriching the space’s cultural tapestry. Art takes center stage in the design narrative, echoing Pitfire’s collaboration with local artists. Portraits of iconic figures such as ‘The Grateful Dead’ adorn the walls, as well as a wall full of vibrant poster art encapsulating the brand’s love of creating visuals, creating Instagram-worthy moments that pay homage to the brand’s counter-cultural roots.
F&B Brand Evolution
Ito create an evolution of an existing brand, TwentyOne06 weaves the brand's values and culture into the new offering. Drawing inspiration from the brand's storytelling narrative, designers craft an authentic design concept that enhances existing strengths and adds value in areas that require attention.
When approaching design for existing F&B brands, we are not reinventing the wheel. “Govind Shepley. Creative Director and Founder of TwentyOne06 states, “We play on their strengths”."
Client Review
