Project Details

NAMA YOSO

The core of Nama Yoso embodies the concept of “Raw Materials,” which significantly shaped its interior and branddesign direction. This project was designed and completed for the award-winning celebrity chef, Reif Othman.

Client

NAMA YOSO

Location

Mirdif Avenue Mall, Dubai

Date

September, 2023

Venue

Restaurants

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The Design
concept

Drawing inspiration from the sea and water, the restaurant’s distinctive blue color, reminiscent of the ocean, symbolizes tranquility. The orange hue roots in raw salmon, while beige tones pay homage nontraditional Japanese canvases and wall partitions.

The brand pattern, resembling Damascus steel, epitomizes a nontraditional Japanese forging technique, creating a cohesive and meaningful narrative for Nama Yoso.

The Design direction

2023 A robust branding and storytelling concept master fully guided the interior design of Nama Yoso. Inspired by TwentyOne06’s comprehensive “Nature Provides” research report, the restaurant’s color palette and brand pattern were curated around the essence of raw ingredients.

The material selection, marked by natural wood, natural stone boulders, and brass accents, seamlessly complements the restaurant’s brand direction, creating cohesive and immersive ambiance.

CEILING AND LIGHTING DESIGN:

The Entrance Design Drawing inspiration from the sea and water, the restaurant’s distinctive blue color, reminiscent of the ocean, symbolizes tranquility. The orange hue roots in raw salmon, while beige tones pay homage to traditional Japanese canvases and wall partitions. The brand pattern, resembling Damascus steel, epitomizes a traditional Japanese forging technique, creating a cohesive and meaningful narrative for Nama Yoso

The Entrance Design

The Entrance Design Drawing inspiration from the sea and water, the restaurant’s distinctive blue color, reminiscent of the ocean, symbolizes tranquility. The orange hue roots in raw salmon, while beige tones pay homage to traditional Japanese canvases and wall partitions. The brand pattern, resembling Damascus steel, epitomizes a traditional Japanese forging technique, creating a cohesive and meaningful narrative for Nama Yoso.

The Entrance Design

The Entrance Design Drawing inspiration from the sea and water, the restaurant’s distinctive blue color, reminiscent of the ocean, symbolizes tranquility. The orange hue roots in raw salmon, while beige tones pay homage to traditional Japanese canvases and wall partitions. The brand pattern, resembling Damascus steel, epitomizes a traditional Japanese forging technique, creating a cohesive and meaningful narrative for Nama Yoso.

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Using a blend of sand and stone, the design’s artistic stone feature showcases the restaurant’s logo on hand-picked boulders in raked sand. The arrangement aligns with the brand’s pattern, creating a cohesive link to the restaurant’s natural theme.

Zen Garden feature – Artistic stone and sand artwork

The Mountain Wall – Bespoke concrete texture finish Adorned
Custom furniture – Natural wood with leather upholstery

THE DESIGN DETAILS

An interior design agency can create content that showcases its work, highlights design trends, and provides educational resources for clients and followers. Some potential content ideas for an interior design agency An interior design agency can create content that showcases its work, highlights design trends, and provides educational resources for clients and followers. Some potential content ideas for an interior design agency.

Client Review

The process of collaborating with TwentyOne06 began with them getting to know me personally and understanding where I’m coming from. They adapted to my expectations while adding their own unique design input. It was a challenge for TwentyOne06 because many restaurant designers tend to replicate designs, but they didn’t. Instead, they transformed the design into what it is today, which is commendable.

Reif Othman

Owner And Cheif Hotaru Holdings

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