Project Details

BAYOBAB OFFICES

Bayobab’s headquarters, formerly MTN GlobalConnect, required an office space that reflects its evolving brand identity while fostering innovation, teamwork, and integrity. The design needed to integrate Bayobab’s core values into a functional, inspiring workspace that enhances collaboration and strengthens the company’s presence.

Client

MTN GlobalConnect

Location

Central Park Office Towers - Dubai

Date

2023

Venue

Workspace

The Design Concept

The office design was built around three key pillars:
  • * Collaboration: Spaces to encourage teamwork and idea-sharing.
  • * Congregation: Open areas with integrated technology for brainstorming and discussions.
  • * Integrity: A refined industrial aesthetic, representing transparency and openness.
The combination of these principles resulted in a workspace that is both functional and aesthetically aligned with Bayobab’s vision.

The Design Direction

A fusion of Japandi and Industrial design was used to create a balance between warmth, minimalism, and
functionality.

 

Natural materials, clean LINEAR lines, and soft textures were combined with industrial elements like exposed structures and bold finishes to establish a modern yet welcoming office environment.

 

The integration of MTN’s brand heritage through
curated design details ensured a strong identity throughout the space.

Collaborative Workspaces

The Collaborative Workspaces serve as the heart of the design, providing dynamic environments where employees can brainstorm, innovate, and create together. These spaces are enhanced with flexible seating, writable surfaces, and advanced technology, allowing for seamless communication and productivity.

Industrial-Japandi Fusion

The combination of warm woods, raw metals, and sleek finishes creates a sophisticated yet inviting workspace.

Open Workspace Design

Modular acoustic ceiling system, bright brand-colored columns, and sit-stand workstations with privacy screens.

Aligning brand core values

The redesigned Bayobab office successfully aligns the workspace with the company’s evolving brand and operational needs. By fostering a collaborative and highperformance environment, the design enhances productivity, strengthens team cohesion, and creates a distinct, immersive brand experience for employees and visitors alike.