Project Details
FLOW CAFE
Flow Café, a dining concept by His Highness Sheikh Mohammed bin Rashid Al Maktoum, is located in Emirates Towers and expanding to Dubai Internet City. Its core values of craft, energy, and sustainability influence a vibrant, adaptable design. Boutique agency TwentyOne06 revitalized the brand’s DNA, ensuring suitability for multiple locations while preserving character and integrity.
Client
Sarood Hospitality
Location
Dubai Internet City
Date
2020
Venue
Restaurants
The Design Concept
The design DNA is built around three core
elements:
1. Energy – A bright and inviting ambiance
shaped by pastel tones, natural wood
textures, and abundant greenery,
fostering motivation and productivity.
2. Craft – Every detail is designed to
stimulate creativity and meaningful
conversations, from the unique seating
arrangements to the tactile materials.
3. Sustainability – The integration of ecoconscious
materials, microgreen farming,
and waste-reducing features aligns with
Flow Café’s commitment to the future
of food and environmental responsibility.
The Design Direction
This design direction ensures that Flow Café remains an inspiring, adaptable, and franchise-ready brand while reinforcing its core values.
By merging craftsmanship, energy, and sustainability, the space is both functional and aesthetically engaging, designed to elevate the customer experience while staying true to Flow Café’s vision of a future-conscious dining space.
Milk & Honey Stand
A signature self-service station featuring milk taps dispensing soy, coconut, and oat milk. Additionally, a fresh honey drip display from an open honeycomb reinforces Flow Café’s focus on natural, unprocessed ingredients.
Tiered Platform Seating
A multi-functional hero piece that serves as seating for casual dining and co-working during the day. At night, it transforms into an auditorium for talks and community events. The design features carved wood detailing and integrated greenery, making it a visually striking focal point.
Natufia Unit
A low-maintenance microgreen growth unit that supplies fresh, nutrient-rich herbs and produce. This feature reduces the café’s purchasing needs by 20%, cutting reliance on packaged ingredients and aligning with Flow Café’s commitment to future food sustainability.
